About Me
I am a creative professional with a unique blend of analytical skills and design expertise. My diverse academic foundation includes a Bachelor of Business Administration in Fashion Merchandising from LIM College, a Bachelor of Fine Arts in Graphic Design from USC Roski School of Design, and a Master of Science in Marketing with a specialization in Marketing Analytics from USC Marshall School of Business. This blend of education has equipped me with a deep understanding of the full business lifecycle, from creative concept to data-driven strategy.
With over a decade of hands-on professional experience, I have developed a strong skill set in multiple fields, including marketing, branding, design, operations, and e-commerce. During my time at K. Lorayne Apparel (e-commerce startup), I specialized in transforming creative ideas into actionable plans.
My career is defined by my ability to efficiently manage diverse tasks and thrive in dynamic environments. I have a keen eye for detail, a strong understanding of brand identity, and a passion for leveraging design principles and data insights to drive business success. As a proactive and adaptable professional, I am committed to continuous learning and growth. I am passionate about taking on new challenges and contributing to the success of dynamic and forward-thinking organizations that value a comprehensive approach to business, operations, data, and design.
EDUCATION
2015-2019
LIM COLLEGE
BBA IN FASHION MERCHANDISING, CONERNTRAION IN VISUAL MERCHANISDING
2022-2024
USC Roski School of Design
BFA IN DESIGN, SPECIALIZATION IN GRAPHIC DESIGN
2024-2025
USC Marshall School of Business
MS IN MARKETING, SPECIALIZATION IN MARKETING ANALYTICS
EXPEREINCE
LOS ANGELES, CA
AUG 2021 - PRESENT
JERI-LEIGH C. HUGHES
Graphic Designer + Marketing Assistant
-
Multi-Brand Visual Strategy: Design digital marketing assets and social graphics across 5+ concurrent client projects, maintaining cohesive visual concepts that align with diverse brand identity guidelines.
-
Conversion-Driven Design: Create and deploy over 50 data-driven digital advertisements and promotional assets, contributing to a 20% increase in audience engagement.
-
Identity Systems & Packaging: Develop comprehensive branding systems and style guides for beauty and lifestyle brands, ensuring a consistent aesthetic across web, social, and physical packaging.
-
Campaign Execution: Translate complex marketing goals into polished visual concepts for social media and promotional web marketing to support multi-channel brand initiatives.
LOS ANGELES, CA
FEB 2021 - JAN 2026
K. LORAYNE APPAREL
Marketing, Brand & E-Commerce Operations Manager
-
Brand Development: Served as the first hire, building the brand’s visual identity and digital presence from the ground up to ensure consistency across all customer touchpoints.
-
E-Commerce Management: Managed the full Shopify product lifecycle, including website visual updates and product imagery, which led to a 15% increase in site traffic.
-
Creative Campaign Execution: Designed and deployed integrated marketing assets for web, email, and social media that drove a 20% increase in launch-day sales.
-
Strategic Growth: Utilized marketing analytics and customer insights to optimize digital content, resulting in a 20% boost in audience engagement.
-
Cross-Functional Operations: Bridged the gap between merchandising, operations, and creative teams to streamline asset production and campaign delivery.
NEW YORK, NY
NOV 2019- MAY 2020
GREENTOWN SCRUBS
Office Administrative Assistant
-
Wholesale Operations & Design: Supported a leading medical apparel wholesaler by managing office operations and contributing to visual marketing materials for seasonal product lines.
-
Trade Show Coordination: Assisted in the execution of industry trade shows, managing logistics and on-site product presentations to ensure brand consistency and buyer engagement.
-
Data Accuracy & Financial Reporting: Produced detailed invoices and financial documents using advanced software, reducing billing errors by 15% through rigorous data analysis and quality control.
-
Workflow Optimization: Streamlined internal communications and prioritized critical memos, increasing team response times by 25% and enhancing overall workflow efficiency by 10%.
-
Resource Management: Oversaw office supply procurement and record-management systems, successfully reducing overhead costs by 5% through improved organizational protocols.
NEW YORK, NY
JAN 2018- DEC 2019
THE PARK SHOWROOM
Sales Executive Assistant + Sales Director Assistant
-
Full-Time Return: Invited back to join the team full-time following a successful internship (2018), taking on increased responsibility for brand presentation and sales operations.
-
Wholesale Visual Marketing: Designed high-impact sales decks, line sheets, and product sheets used in buyer meetings and trade shows for 20+ fashion brands.
-
Event & Showroom Curation: Produced engaging trade show visuals and showroom displays, including photography, which contributed to a 25% increase in seasonal orders.
-
Brand Presentation Standards: Coordinated showroom events and product presentations while maintaining strict brand standards to strengthen buyer engagement and brand trust.
-
Visual Data Systems: Assisted with digital inventory visuals and implemented quality assurance measures for data entry systems to streamline the order-processing workflow.
SKILLS
Design & Creative Skills
Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) , Figma , Canva , Computer-Aided Design (CAD)
Visual Arts: Typography , Layout Design , Visual Design , Graphic Design , Graphics , Presentation Design , Photography , Freelance Photography
Brand & Content: Visual Identity Systems , Brand Development , Social Media Communications , Instagram/Facebook Marketing
Marketing & E-Commerce Skills
Digital Strategy: Marketing Strategy , Online/Digital Marketing , Social Media Marketing , Email Marketing
Consumer Insights: Market Research , Market Analysis , Marketing Analytics , Digital Marketing Analytics , Customer Journey Mapping , Customer Experience
Platform Management: Shopify Website Builder , Wix Website Builder , Customer Relationship Management (CRM) , E-Commerce Operations
Operations, Data & Wholesale Skills
Data Science: SAS (Programming Language) , JMP , Tableau , Analytical Skills
Wholesale & Sales: Wholesale Operations , Sales Management , Sales Growth , Sales Operations , Visual Merchandising
Apparel Expertise: Fashion History , Fashion Retail , Product Knowledge , Apparel Production.
Administration: Office Administration , Payroll Administration , Data Entry , Cloud Administration
Professional & Leadership Skills
Project Management: Creative Project Management , Time Management , Organization Skills , Multitasking
Interpersonal: Teamwork & Collaboration , Problem Solving , Collaborative Problem Solving , Communication & Presentation Skills
People Operations: Employee Training , Employee Relations , Employee Learning & Development , Supervisory Skills
CERTIFICATIONS
Creative & Motion: Photoshop 2025 Essential Training , After Effects CC 2023 Essential Training , Figma Essential Training , Learning After Effects.
Marketing & Analytics: Google Analytics Individual Qualification , Google Ads Certifications , Marketing Foundations (2022).
Business & Operations: Microsoft 365: Administration , Human Resources: Payroll , Learning Excel: Data Analysis.