Hello and Welcome!
I'm Jeri-Leigh Hughes
A Graphic Designer and Marketing Strategist with a background in operations, blending systematic thinking with creative design to drive brand growth. Whether I’m developing brand identities or managing end-to-end marketing functions, I focus on merging aesthetics with data-driven insights to help brands scale effectively.
Angel City PitBulls
Brand Identity
A comprehensive brand identity kit designed to shift the narrative around pit bull-type dogs. By utilizing a vibrant, approachable color palette and clean, modern typography, this project elevates ACPB’s mission to create a community of advocates and provides a professional visual framework for rescue, education, and adoption.
Brand Strategy
Truly Unruly
A digital-first brand repositioning of Truly Hard Seltzer designed to cut through the "oversaturated" market. By pivoting from a functional beverage to an experiential "catalyst," this campaign leverages AR technology, influencer-led storytelling, and real-world festival activations to capture the Gen Z and Millennial spirit of escapism.
Huff N' Puff
Visual Identity
A bold and modern brand identity for a premium personal training and gym facility. Moving away from typical "meathead" fitness tropes, this project focuses on a sleek, high-performance aesthetic that emphasizes results, resilience, and the elevated experience of a community driven fitness environment.
Projects
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