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Hello and Welcome!
I'm Jeri-Leigh Hughes

A Graphic Designer and Marketing Strategist with a background in operations, blending systematic thinking with creative design to drive brand growth. Whether I’m developing brand identities or managing end-to-end marketing functions, I focus on merging aesthetics with data-driven insights to help brands scale effectively.

Angel City PitBulls

Brand Identity

A comprehensive brand identity kit designed to shift the narrative around pit bull-type dogs. By utilizing a vibrant, approachable color palette and clean, modern typography, this project elevates ACPB’s mission to create a community of advocates and provides a professional visual framework for rescue, education, and adoption.

Brand Strategy

Truly Unruly

A digital-first brand repositioning of Truly Hard Seltzer designed to cut through the "oversaturated" market. By pivoting from a functional beverage to an experiential "catalyst," this campaign leverages AR technology, influencer-led storytelling, and real-world festival activations to capture the Gen Z and Millennial spirit of escapism.

Huff N' Puff

Visual Identity

A bold and modern brand identity for a premium personal training and gym facility. Moving away from typical "meathead" fitness tropes, this project focuses on a sleek, high-performance aesthetic that emphasizes results, resilience, and the elevated experience of a community driven fitness environment.

Projects

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