Marketing & Strategy Projects

A strategic launch proposal for Alo Yoga’s first-ever subscription box service. This project utilizes in-depth market research and consumer profiling to design a "phygital" product that bridges the gap between premium retail and the convenience of personalized, curated home delivery.

A 70+ page Integrated Strategic Marketing Plan (ISMP) for Macy’s, Inc.. This project features a rigorous situation analysis, including an expanded SWOT and value chain audit, to propose data-driven marketing strategies that address the "retail apocalypse" through enhanced digital engagement and personalized customer journeys.

A comprehensive Brand Strategy Plan (BSP) designed to solidify Adidas as the world’s most recognizable sports brand. This project integrates competitive benchmarking and financial analysis to propose a roadmap centered on digital engagement, sustainable innovation, and diverse cultural connectivity.