Case Studies

A data-driven case analysis of a 1,500-respondent study to determine the drivers of customer retention. By applying Factor Analysis and K-Means Clustering, this project identifies five distinct commitment dimensions and proposes a tiered subscription model to convert casual users into dedicated brand advocates.

A comprehensive market research study for a sports-partner matching app in its alpha phase. Using a mix of qualitative customer profiling and quantitative analysis (including Linear Regression and K-Means Clustering), this project identifies key user motivations and pricing strategies to ensure a successful product launch.

A strategic analysis of Mattel’s iconic die-cast brand in an evolving toy industry. This project evaluates how to integrate digital elements and educational features into a classic product line while maintaining the brand's legendary "speed and power" value proposition for a new generation of digital-native consumers.

A strategic business case analysis addressing the challenges of a shifting retail landscape. This project evaluates Macy’s transition from a traditional brick-and-mortar giant to a data-driven omnichannel leader, focusing on inventory optimization, personalized customer journeys, and digital relevance.

A strategic marketing analysis of NYX Professional Makeup, focusing on maintaining market leadership in a saturated beauty industry. By analyzing consumer preferences and digital trends, this project provides actionable recommendations for expanding product inclusivity, enhancing ethical positioning, and leveraging AI-driven personalization.

A strategic business case analysis exploring how advanced analytics drive success for a global luxury leader. This project evaluates Tiffany & Co.’s market position, ethical sourcing initiatives, and the role of data-driven innovation in maintaining a competitive edge in the high-end jewelry sector.

An in-depth consumer insight report exploring the behavioral triggers and purchasing patterns of Vaseline users. Through observational research and sentiment analysis, this project identifies how heritage, affordability, and "retail friction" influence brand loyalty in the modern skincare market.

A strategic analysis of Wendy’s revolutionary social media pivot. This project explores how the brand leveraged humor, wit, and "savage" Twitter (X) roasts to build a distinct brand voice, capture Gen Z's attention, and drive measurable engagement in the highly competitive fast-food industry.