Branding & Design Projects

A personal identity. This system includes custom logo marks, a sophisticated color palette, and a suite of professional assets (business cards, letterheads, and cover letters) that reflect a balance of creative edge and corporate reliability.

K.Lorayne: Scaling Style Through Digital Strategy.

A comprehensive visual and strategic overhaul for K.Lorayne Apparel. This project encompasses the design of a high-end seasonal lookbook, the execution of multi-stage email marketing campaigns, and the creation of a cohesive digital identity that drives customer engagement and sales.

KLo Klique: A 360° Lifestyle Launch Strategy.

A comprehensive Q4 marketing campaign for K.Lorayne’s waffle knit collection. Rooted in the concept of "The Modern Woman’s Balance," this project outlines a full-funnel strategy—from influencer "Get Ready With Me" (GRWM) content to exclusive community events—bridging the gap between high-energy social lives and intentional self-care.

A comprehensive brand identity and service design for an all-in-one community pet center. Integrating a dog playground, professional grooming, and luxury boarding, this project creates a vibrant, safe, and modern environment where pet wellness and social interaction are the primary focus.

A strategic brand repositioning of the iconic "For Us, By Us" label. This project navigates the transition from a 90s powerhouse to a modern, inclusive, and gender-neutral streetwear leader, leveraging music-culture synergy and high-impact brand ambassadors to engage a new generation of trendsetters.

A refined brand identity for a premium design and build firm. This project creates a visual language of stability and sophistication, using a classic color palette and a structured logo system to reflect the firm’s commitment to high-quality craftsmanship and personalized home design.

A comprehensive brand identity kit designed to shift the narrative around pit bull-type dogs. By utilizing a vibrant, approachable color palette and clean, modern typography, this project elevates ACPB’s mission to create a community of advocates and provides a professional visual framework for rescue, education, and adoption.

A complete brand identity for a mobile hairstyling service founded by a stylist with over 30 years of experience. This project balances professional elegance with the warmth of a personalized, "at-home" experience, designed to empower clients through convenience and the celebration of natural beauty.

A bold and modern brand identity for a premium personal training and gym facility. Moving away from typical "meathead" fitness tropes, this project focuses on a sleek, high-performance aesthetic that emphasizes results, resilience, and the elevated experience of a community driven fitness environment.